107 startups and over 7 million euros invested: 2014 was an important year for FinTech, even in Italy. This has been evidenced by the infographics based on theSmartMoney database. The most popular are the young crowdfunding enterprises: 45% of the total.
There are the success stories like Musicraiser, that raised 350,000 euros last May, and DeRev, that Digital Magics has given 300,000 euros to, which confirm this data. And, when talking about social lending, the 5.3 million euro exit by Prestiamoci must be mentioned.
These are followed by banking services, which make up 16% of startups, among which the finalist of the GrandPrix Nexsun. In the payments sector, the mobile POS (here are all of the ones active in Italy) by Jusp financed with 4 million euros, is moving 12% of the realities that were surveyed.
E-commerce involves just 9%, a percentage that is congruent with the most recent Istat survey, which demonstrated that half of all Italians have never made an online acquisition. The potential is very high and 2015 will be a key year for those looking at the Italian reference par excellence, Yoox, or at realities like Fesal.com.
Just a little less than half, 47%, appear in the registry of innovative startups. A similar percentage, 45%, for those who have already received financing. The presence of women is pitiful: only 9% among the founders.